Measurement Strategy
May 4, 2025 | EDLD 5315 | Spring 2025
"Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before – if we allow it.”
Introduction
Higher education is changing quickly, leading to creative, tech-driven solutions that accommodate institutions' and students' evolving needs. The use of artificial intelligence (AI) to improve student engagement and operational efficiency is one of the most exciting developments. More specifically, time-consuming data management, inconsistent communication, and repetitive manual procedures frequently limit the fields of academic advising and admissions. Higher education institutions can expedite these procedures, offer prompt assistance, and enhance the overall student experience by implementing AI-powered solutions like chatbots, predictive analytics, and virtual advising assistants (Global Admissions, n.d.; Gonzaga University, 2024). This action research study assesses the effects of AI-driven platforms on student satisfaction and institutional performance while examining how they can be successfully applied in these crucial areas.